Instagram has certainly come a long way since being acquired by Facebook for $1 billion back in 2012.
At the time, people thought Facebook CEO Mark Zuckerberg was crazy to pay so much for the image-sharing platform with 30 million users. It now hosts 600 million individual accounts, with 300 million people logging on every day, and it’s growing faster than ever. The platform’s current worth is estimated to be in the vicinity of $50 billion.
A pretty handy return on investment for Zuck and Co.
To put Instagram’s growth in perspective, this infographic from WebsiteBuilder.org tracks the rise of Instagram and provides some data on the platforms current usage rates and audience, as well as a listing of the top brands and celebrities, hashtags, best times to post – basically an overview of all things Instagram.