The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch Super Bowl 51 in Houston, Texas. This is also one of the most important moments of the year for the advertising industry because it is a rare time when audiences look forward to seeing ads.
Original and creative advertising has become a part of the football finals just as much as tailgating and big parties have. And with such a rich and storied tradition, you have an incredible opportunity to piggyback off of the Big Game’s ad potential and the audience’s response to them.
Social media has become an essential platform for brands that want to deliver a successful campaign during the football finals. According to Adobe, 1 in 3 consumers watch live sports on something other than TV – the majority (83%) choose their mobile phone as a second screen. As a result, 60 million people discussed last year’s football finals on Facebook, and 16.9 million published tweets about it.
Social media’s influence is expected to grow even more in 2017, so make sure you have a strategy designed to engage with your target audience online.
To help maximize your results, we listed a few lessons you can learn from last year’s game. Check out the infographic below for more data.