Friday , 21 July 2017

LinkedIn

The Importance of a ‘Client Facing’ LinkedIn Profile Headline

There are still so many misconceptions on how LinkedIn can be used, especially when it comes to winning new business for yourself on the platform. Case in point: Did you realize that LinkedIn is actually one of the most powerful, B2B-themed search engines on the planet? With nearly 500 million …

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LinkedIn: You Can Now Get Insights On Your Audience

Have you ever wondered who is reading and clicking on the articles and posts you share on LinkedIn? Well, wonder no more. LinkedIn is finally introducing Audience Insights. Marketers have taught us that it’s all about numbers, right? (I might be a little sarcastic here…) So, these news will in no doubt …

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5 Steps to Generating High Quality Leads on LinkedIn

There are plenty of social media platforms you can use to generate leads from — Facebook, Twitter and Instagram just to name a few — and then there is LinkedIn. I was never a big fan of LinkedIn, but recently I have been using my profile to generate a lot …

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LinkedIn Finally Introduces Conversion Tracking

All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of third-party services and analysis. So, it’s finally going to to be a pleasure to measure …

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The Key Elements of a Great LinkedIn Profile – According to its Co-Founder

If you truly want to craft a great LinkedIn profile, the guy who helped create the world’s largest social network for professionals has a few tips. During a video interview, LinkedIn Co-Founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. What follows are four specific tips Hoffman says will help separate …

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5 Tips for Generating More Leads Through LinkedIn

Despite the popularity (and apparent financial valuation) of LinkedIn, very few businesses use the platform as an effective lead generation and business development tool. But aside from the general networking and resume-pumping that takes place on an individual level, LinkedIn is a surprisingly robust and versatile resource for business directors …

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Social Media Quick Tip: LinkedIn Recommendations

In this tip, we’re talking about one of my favorite reasons to use LinkedIn, and that’s LinkedIn Recommendations. In the video I show you my profile and what the recommendations look like. You’ll see that recommendations are in LinkedIn in multiple places. They’re under each one of your titles so …

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6 Key Steps to Generate More Business From LinkedIn

In case you hadn’t noticed, there’s a whole lot happening over on LinkedIn right now. From a new, freelance marketplace to the ongoing, furious debate about whether or not the world’s largest “professional” network is becoming too much like Facebook, there’s plenty to ponder. And if, like me, you’re mainly interested in using LinkedIn to …

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LinkedIn Releases New Data on Millennials [Infographic]

There’s a heap of talk online about the importance of reaching Millennials, how Millennials will soon be the most lucrative and desirable demographic to reach (if they’re not already) and how brands need to speak Millennial language to appeal to this new generation of consumers. And there’s two sides to …

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LinkedIn Considering its Own Form of ‘Instant Articles’

In move that’s not overly surprising – yet no less significant – professional social network LinkedIn is considering hosting publisher content direct on its site in order to deliver a better reader experience. The proposal is very similar to Facebook’s ‘Instant Articles’ and Google’s ‘Accelerated Mobile Pages’ project, the idea …

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