Instagram’s introduction of ‘Stories’ sparked much debate in social media circles, mostly focused on how they could so blatantly copy another platform’s feature. But, of course, imitation’s the name of the game in social media – Facebook, in particular, has been copying elements from other platforms for years, from the ‘Like’ (from FriendFeed) to the ‘Trending’ (from Twitter).
And really, it makes sense – you want to give your users the best on-platform experience possible, and if they’re switching to other options to utilize features they like, why not bring them to your platform also? That way, they get all the functionality they want in one, meaning they stay on platform for longer.
While it does seem overly brazen in this case, it happens pretty regularly when you look at it.
But there are some important differences between Instagram Stories and Snapchat, and those differentiating factors will play a part in how their ongoing battle for attention plays out.
To give you a better idea of those variations, One Productions has put together this new infographic comparing the two options side-by-side.
And while there’s still more to come in the Insta v Snap debate, it’s interesting to note how the two match-up at this stage, particularly when considering which might be a better fit for your business.