Saturday , 20 January 2018

Tag Archives: advertising

How Social Media Is Changing Advertising–for Better and Worse

Where consumers gather, marketers are sure to follow, and social media is no exception. Over a mere few years, what started as a means for regular people to connect with friends, family and coworkers has become an advertiser’s dream. And that shift is leaving an imprint. Connect authentically or fade …

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Pinterest Adds Promoted Video, Providing Brands with New Ways to Connect

As with all social networks, Pinterest has seen increasing interest in video content. In the last year, Pinterest says they’ve seen a 60% increase in videos on the platform, with “workouts, home projects and hair & beauty tutorials topping the charts”. Working with this trend, Pinterest has been testing out new video options …

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