Friday , 24 November 2017

Tag Archives: marketing

How and Why Referral Marketing Works (Infographic)

Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become …

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What Can We Expect for Influencer Marketing in 2017?

016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers. …

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22 Statistics That Prove the Value of Personal Branding

We live in a world where your online reputation can be your strongest asset or your biggest liability. A world where sales and marketing are better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but …

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Is the Gaming Industry the Next Big Marketing Channel?

Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should be looking …

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Why Pinterest Matters to Marketing [Infographic]

Pinterest is on a mission to become the key platform for eCommerce. In order to do this, they’ve been introducing a steady flow of new features, including native video, image-defined search and a raft of new ad options andimprovements. But despite stats showing that Pinterest users come to the platform with the highest purchase …

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