Friday , 21 July 2017

Tag Archives: pinterest

Why Pinterest Matters to Marketing [Infographic]

Pinterest is on a mission to become the key platform for eCommerce. In order to do this, they’ve been introducing a steady flow of new features, including native video, image-defined search and a raft of new ad options andimprovements. But despite stats showing that Pinterest users come to the platform with the highest purchase …

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Pinterest Adds Promoted Video, Providing Brands with New Ways to Connect

As with all social networks, Pinterest has seen increasing interest in video content. In the last year, Pinterest says they’ve seen a 60% increase in videos on the platform, with “workouts, home projects and hair & beauty tutorials topping the charts”. Working with this trend, Pinterest has been testing out new video options …

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Pinterest’s New Ad Options

Pinterest recently announced the ability to target ads based on information brands already have about their customers. Now, more than ever, targeting on Pinterest is critical to every marketer’s success. Here’s what you need to know about promoting Pins with these new options. In their announcement, Pinterest revealed three specific ways to target …

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