Wednesday , 26 July 2017

Tag Archives: social media

8 Lesser Discussed Social Media Changes – What to Pay Attention to in 2017

There’s been plenty of coverage of new features and tools that have been launched on the major social networks networks over the past year. And while additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there have been some more critical, yet lesser discussed changes that …

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6 Tips to Help You Rise Above the Noise in Social Media

As someone that works in social media, we often hear how “noisy” it is. Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging. Personally, I don’t …

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How Social Media Is Changing Advertising–for Better and Worse

Where consumers gather, marketers are sure to follow, and social media is no exception. Over a mere few years, what started as a means for regular people to connect with friends, family and coworkers has become an advertiser’s dream. And that shift is leaving an imprint. Connect authentically or fade …

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22 Statistics That Prove the Value of Personal Branding

We live in a world where your online reputation can be your strongest asset or your biggest liability. A world where sales and marketing are better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but …

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How to Prioritize Your Social Media To-Do List

I’m often asked how we prioritize our social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. The real challenge is leaving enough room in the day and week to …

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How to Become a Successful Social Media Manager [Infographic]

Would you like to become a successful social media manager? Are you looking for tips to guide you through your new career path? Social media has become immensely popular in the past 5 to 10 years – there are now over 2.307 billion social media users worldwide who are active on networks like Facebook, …

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A Netflix Story: The Human Approach to Social Media Marketing [Infographic]

“Know your audience.”  It’s advice that should be applied in every aspect of your professional life, to maintain awareness of who you’re addressing and to understand their expectations. Those three words are heeded with the utmost dedication by successful companies who understand their target customers, and Netflix is undoubtedly among them. As they’ve proved time …

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Why Email Should Be at the Center of Your Social Strategy

Social networks were designed as a way for people to connect with friends and family. Despite this origin, publishers have gotten awfully dependent on using social networks to distribute content. At the end of the day, publishers shouldn’t put all of their eggs in this basket, since these networks are …

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