Sunday , 25 February 2018

Tag Archives: Video

How To Automatically Generate Captions On Your Facebook Videos

Last February, Facebook introduced a new tool to automatically create captions for video ads. Now, the platform is extending the feature to all videos published by Pages. Research has shown that when sound starts playing unexpectedly, 80% of Facebook users will react negatively, and scroll past your video. This is the main …

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Facebook Live Had Its Biggest Night Ever On New Year’s Eve

The English say that “a good beginning makes a good end.” Well, Facebook will certainly wish that 2017 ends in the same way it started for Facebook Live. New Year’s Eve set a new record for Facebook’s Live broadcasting feature. Since its introduction, Facebook Live has failed to really impress most people. Sure, many are using …

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All Video Content is Not Created Equal

There has been a great deal of talk around video metrics on social media, such as average view time, completion rate, etc. But really, companies should be focused more on the quality of the video content. The classic quote somewhat applies: “if you build it, they will come” – however, make sure the …

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Facebook Tests Autoplay Videos With Sound On By Default

Autoplaying videos on Facebook have always started with their sound muted unless a user clicks or taps on them. When autoplaying videos rolled out three years ago this made total sense. Sound would annoy users, and seeing video on the News Feed would be a terrible thing. It still makes …

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